Contrary to what one might think, running a website is not that simple. On the Internet, competition is omnipresent and can sometimes call into question factors such as search engine ranking. To gain web visibility, there are various solutions, including SEO techniques. If you want to opt for this system, here is an article that will help you learn more.
What is SEO?
By definition, SEO (Search Engine Optimization) means “search engine optimization”. Also known as Search Engine Optimization, this technique is about generating traffic for a website. In other words, it improves the ranking in the SERPs (search engine results pages), so that it is more visible.
Compared to other marketing or promotional campaigns, investing in SEO can have exceptional benefits. Search engines are still the primary navigation method for the majority of Internet users. That said, it is an effective method of quickly popularising your website.
The steps to follow to implement an effective SEO strategy
There are several steps to follow in order to achieve SEO for a website. The first is generally the choice of keywords to target. All SEO strategies start with this process, for each of the pages to be referenced. The most important rule at this stage is to avoid targeting too many different keywords on the same page.
The second step is to optimise the editorial content of your website. This phase is very important, as it is the one that will indicate the specificity of your page to search engines. However, don’t forget that your goal is to generate targeted, quality traffic. In order to do this, you need to be relevant, attentive to the search query, and complete in your writing.
Finally, consider the technical optimisation of the page. It is obvious that search engines do not read content in the same way as humans. You will need to help them analyse your pages through HTML code, tags, urls, redirects, etc.
How long does it take to get a website listed?
When talking about SEO strategy, this question comes up very frequently. In reality, the time it takes for the first results to appear varies greatly. Depending on how involved you are, it can take from a few weeks to several months.
Improving the SEO of a site requires skill, experience and hard work. If you feel that this is a complex task, you can, for example, call on an SEO agency. This solution is particularly useful if you want to devote yourself to other activities.