Among the digital marketing tools, DAM or Digital Asset Management currently plays an important role. It is a solution associated with the administration of automatic marketing, whether on CMS or on social networks. Indeed, it helps to identify digital content quickly in order to facilitate its sharing. The implementation of such a solution, however, if it is to be done securely, must involve the management and organisation of the digital assets unit on a central platform. Here then are the steps to implementing a DAM project.
Define your needs and objectives correctly
Before setting up a DAM project, first try to define your current problem. It may be in terms of efficiency for consumers, time savings or the enhancement of digital resources. Then you need to define how to match the DAM project with your objectives and needs. This operation consists of launching the repertoire of media available to the company with a view to making an initial selection later on. This will involve getting rid of duplicate and obsolete content and setting up a DAM team.
Putting the right team together and selecting the best DAM solution
Once the first step has been completed, you need to identify the people with the skills to engage them in the DAM project. With new job descriptions, you can define the responsibilities and roles of each of these employees. It is now time to favour the best option after you have identified the needs and the units to be involved. A first kick-off meeting should be organised once the project has been signed off by the service provider. This preliminary meeting is essential as it allows you to validate and correct the schedule proposed by the team. It generally brings together the parties using digital, such as the IT department, the marketing/communication department, the DAM partner’s project manager and the internal project manager.
Analysis and study workshops
Before the official start of the project, it must be ensured that the taxonomy elements as well as the separate expenditure categories are clearly defined. This means that the generality of the forthcoming metadata and digital uploads must be determined as early as possible so that consumers can easily find and search for the desired income. The allocator needs to circumscribe the scope of functionality and predict future settings to be able to offer an outcome that suits their needs. Analysis and study workshops cannot determine the success of the DAM project in advance.